AstraZeneca
Building a culture of community impact at AstraZeneca's Cambridge headquarters
Our results
Over 1,000 employees engaged annually; £9,000+ raised for EACH; and 61 children at partner schools supported through Blue Smile therapy and mentoring, demonstrating how world-changing companies can create lasting local impact
Brief overview
AstraZeneca wanted to strengthen its local presence in Cambridge across its nine sites by addressing community needs through employee engagement and impactful partnerships with local charities
Our approach
We developed a comprehensive strategy for AstraZeneca's Cambridge Charity of the Year programme, creating internal and external communications and events that would translate AstraZeneca's commitment to human health into tangible local impact, partnering with Blue Smile and EACH
Our impact
The programme built powerful connections between AstraZeneca and the local community, positioning the company not just as a global pharmaceutical leader, but as a proactive and compassionate corporate neighbour committed to long-term social impact
