British Antarctic Survey
Delivering internal and external engagement for BAS’s scientific legacy
Our results
Successfully delivered programme rollout through collaborative content development with internal audiences, achieving high engagement levels and external coverage in key target media including Building Design and Construction, The Engineer, and Sustainable Business Magazine
Brief overview
BAS needed to promote its £700m modernisation programme and upcoming Discovery Building handover, engaging internal and external audiences during milestone seasons and Rothera’s 50-year celebration
Our approach
We developed a multi-channel communications plan aligned with a seasonal strategy, collaborating with BAS and its partners to deliver milestone-driven content, internal engagement and wide-reaching press activity
Our impact
The programme has built sustained awareness and engagement across BAS’s target audiences, reinforcing the value of the Antarctic Infrastructure Modernisation Programme and driving internal excitement around scientific infrastructure transformation
