British Nutrition Foundation
Driving public awareness on childhood obesity through data-led public relations
Our results
Get Portion Wise coverage resulted in 2.76 billion impressions and 499 backlinks boosting website traffic by 30% and transforming public understanding of portion awareness
Brief overview
Childhood obesity is one of the most pressing public health concerns in the UK. The British Nutrition Foundation needed a national campaign to generate mass awareness about appropriate portion sizes for children
Our approach
We created an stand out PR campaign using original behavioural data, relatable hand-size visuals and engaging multimedia, which was packaged to spark widespread media interest and audience engagement and has been recognised by national PR awards
Our impact
The campaign drove national conversation around childhood nutrition, with Google searches for portion sizes spiking over 200%. BBC News described it as “the story the whole newsroom was talking about” proving how effectively communicated science can change behaviour
