Cambridge City Foodbank
Positioning a local foodbank as a catalyst for lasting social change
Our results
A clear, KPI-driven communications strategy now guides the Foodbank’s messaging, supporting recruitment of its new in-house team and long-term brand positioning
Brief overview
Cambridge City Foodbank sought to reposition itself from being seen as emergency relief to being recognised as a long-term strategic partner in tackling poverty, shifting public perception and increasing its visibility and credibility
Our approach
We conducted intensive five-week research, interviewing stakeholders, analysing audience data, and developing a robust SWOT analysis to underpin a targeted communications strategy that would amplify its mission and demonstrate the true impact on the community
Our impact
The strategy reframed the Foodbank’s role from crisis response to systemic change catalyst, elevating its authority and resonating powerfully with key audiences. Full board approval and immediate implementation request proved the strategy’s strength
