Howard Group
Strategic marketing for a £20m multi-let development creating Cambridge's next innovation community
Our results
Over 90,000 social media impressions achieved in six months, boosting visibility and stakeholder engagement ahead of launch
Brief overview
The Howard Group was building more than business space, The Works at Unity Campus would become home to Cambridge's fast-growth business community. The company needed to build excitement and awareness among innovation-driven organisations before completion
Our approach
We developed and delivered a strategic PR and marketing programme of activity, collaborating with developers, agents and local businesses while creating branded print and digital materials to ensure consistent visual identity that would resonate with Cambridge's unique business ecosystem
Our impact
Our integrated approach generated excitement around The Works, enhanced brand recognition, and positioned the space as a premium destination where Cambridge’s innovation community could thrive and grow
