International Baccalaureate
Strengthening the IB's global identity through an agile content strategy
Our results
A decade-long partnership yielding 1000s of content assets, reinforcing IB’s global brand and generating measurable engagement across markets with scalable, high-quality execution
Brief overview
The IB needed regionally relevant content to fuel lead generation and unify brand expression across multiple international markets while supporting various departments consistently and efficiently
Our approach
We produce global marketing content, act as brand guardians, and operate as a flexible extension of the IB supporting communications, events, and media activity across five continents
Our impact
Our agile approach ensures alignment with brand standards, strengthens campaign effectiveness, and delivers responsive support to internal teams across Asia-Pacific, Africa, Europe, the Middle East, and the Americas
