Internet Watch Foundation
Amplifying IWF's strategic role in protecting children from online sexual abuse
Our results
Secured commitment from The Guardian Media Group, IPSO and The Editors Code to support the No Such Thing campaign and take this into consideration in their editorial practices. The campaign reached a total audience of almost 20 million in a 3 month period
Brief overview
The IWF needed to raise its CEO’s profile and reposition its role in tackling online child sexual abuse, driving change in media language and public perception
Our approach
We ran a proactive media relations campaign, secured interviews and commentary placements, and launched the ‘No Such Thing’ campaign targeting media outlets and NGOs nationwide around child sexual abuse reporting
Our impact
Our efforts built national awareness, increased IWF’s share of voice, and influenced editorial standards prompting key media organisations to support the campaign’s messaging reforms
