Railpen/Socius – Botanic Place
Building positive perception of Cambridge’s bold new landmark
Our results
Secured opinion pieces, interviews and news coverage in key local outlets including Cambridge News and Eastern Echo, successfully managing reputational risks while building the community support essential for the project’s future
Brief overview
Botanic Place faced reputational challenges tied to its brownfield history. The project needed positive perception among the local community, media, and political stakeholders to support its development
Our approach
We lead political and stakeholder engagement alongside a community-focused PR strategy and construction communications plan, working with development partners and contractors to embed the project within the local community from day one
Our impact
The strategy has built trust and transparency, shifting community and political sentiment to support this bold vision. We positioned Botanic Place not just as a development, but as Cambridge’s next thriving community with lasting local benefits
